Keeping It Simple: Marketing To Tweens On A Shoestring
    Let's start with some basics ... America's tweens spend billions of their own dollars each year on purchases for themselves, and also have considerable influence over major family purchase decisions. They are Internet-savvy, highly social consumers. Not surprisingly, thousands of marketers are trying to attract their attention when they go online. Building truly engaging content is the single most effective way to reach these potential customers.
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