EuroMail
by Sean Hargrave, Staff Writer
Three-word headers are email's sweet spot now, and most will be opened on a mobile device. The copy sweet spot is down to 50-125 words. Less is always more. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Marketers sometimes panic over the wrong things. Many were alarmed when Gmail announced an email classification scheme in 2013, fearing it would kill the … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email marketers have been accused of many things, from fraud to spam -- but one bad rap they may not deserve is the destruction … Read the whole story
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by Jess Nelson
SparkPost's API will now be integrated into GMC Software's Inspire Messenger platform, the company's email communications service. Read the whole story