Although ad targeting in email has become a focus for Google, the latest debacle shows the company does not understand the meaning of the … Read the whole story

Decreasing email volume per month drives increased subscriber engagement, a recent study by SendGrid says. Marketers should look to strategies that limit inbox overload … Read the whole story

SparkPost and Iterable announced a partnership on Tuesday that combines SparkPost's email infrastructure with Iterable's growth marketing platform. Read the whole story