Only one in three customers is not worried about sharing personal information, and so Forrester researchers are rightly urging email marketers to see GDPR as an opportunity to deepen trust … Read the whole story
AdRoll and Marketo unveiled a product integration Monday that boosts the account-based marketing (ABM) initiatives of their joint customer base. Read the whole story
Email is the No. 1 personalization channel. But only 45% agree they are getting personalization right, an Evergage survey finds. Read the whole story
Consumers worry about privacy, but don't think government will help, as a survey of over 4,000 people polled in the U.S., the UK and … Read the whole story
Zive unveiled a new desktop email client for Windows on Tuesday that fully supports Google's G Suite. Read the whole story