• by Jess Nelson , April 25, 2017

AdRoll and Marketo unveiled a product integration Monday that boosts the account-based marketing (ABM) initiatives of their joint customer base.

The two marketing technology companies unveiled an exclusive direct integration, the AdRoll Marketo Connector, at Marketo’s annual marketing conference in San Francisco.  

AdRoll and Marketo have already worked together for quite some time and report hundreds of mutual customers. Marketo even awarded AdRoll as the winner of its LaunchPoint Technology Partner of the Year award in 2017. 

The AdRoll Marketo Connector builds on this partnership by producing an exclusive direct integration between the two companies that aims to boost ABM initiatives.

AdRoll’s programmatic advertising campaign data is seamlessly integrated with Marketo’s marketing automation software to identify key customer touchpoints across channels, and is hosted in the Marketo Engagement Platform. The AdRoll Marketo Connector also enables marketers to unite their advertising campaign data to target accounts with programmatic advertising in coordination with other marketing channel initiatives, such as email marketing or social.

IT operations management company PagerDuty beta tested the AdRoll Marketo Connector, resulting in increased visibility and a jump in conversion rates.