It's impossible to be truly personal, isn't it? But don't let that stop you from segmenting and automating to get as near as you can. Read the whole story
Almost 28% of marketers polled by Litmus said they currently use Salesforce to send marketing emails -- making it the most popular ESP selected … Read the whole story
Most marketers are using email. But only half have deployed AI, a Salesforce survey shows. Read the whole story
Campaign Monitor's CEO Alex Bard has resigned, in order to join a venture capital firm, Australian reports state. And founders Dave Greiner and Ben … Read the whole story
Ecommerce has skyrocketed, yet "the brick-and-mortar store is still very much a part of the customer journey," says Michael Klein, head of retail, Adobe. … Read the whole story