London Blog
by Sean Hargrave, Staff Writer
Moving RTB-buying experts out of its specialist technology developer, VivaKi and in to its media agencies show that Publicis understands that RTB and programmatic have broken out of the lab … Read the whole story
by Steve McClellan
The deal comes after nine months of collaboration between the parties. It will provide Havas clients with access to more than 5,000 publishers worldwide … Read the whole story
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by Richard Whitman, Columnist
On Monday, Publicis said it is in talks to buy press agency Relaxnews for 15 million euros ($17 million). The two hope to reach … Read the whole story
by Steve McClellan
Publicis Groupe is in exclusive talks to acquire Paris-based press agency and content creator Relaxnews in a deal that would help the holding company's … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Writer Salman Rushdie became one of the best-known victims of Facebook's infamous "real name" policy in 2011, when the social networking service took down … Read the whole story
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by Steve McClellan
Dentsu reported a 9.8% revenue gain for the first nine months of its fiscal year 2015. By region, Dentsu Aegis achieved 9.3% organic growth … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A Unilever test in Sweden recently showed how beacon technology can be used to tag and then retarget consumers based on their real-world movements. … Read the whole story
by Larissa Faw
Scout will serve as the European-based conglomerate's lead agency overseeing sports marketing strategy, activation and measurement for Schneider Electric worldwide. The agency's New York … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
A few years ago, I was moderating a panel on mobile advertising. The room was full of marketers. One audience member lamented, "Why don't … Read the whole story