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Publicis Moves VivaKI Programmatic Arm Into Agencies

Publicis Groupe is to move its VivaKi programmatic buyers into its media agencies, so that they sit alongside the traders in other disciplines.  The move means the programmatic arm VivaKi will now focus on developing platforms, trading and research. The VivaKi buyers, meanwhile, will move into Starcom MediaVest Group, ZenithOptimedia and Walker Media. The changes are already being put in place in the US, and will happen in the UK by the end of the third quarter of this year. 

Read the whole story at Media Week »

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