London Blog
Moving RTB-buying experts out of its specialist technology developer, VivaKi and in to its media agencies show that Publicis understands that RTB and programmatic have broken out of the lab … Read the whole story
The deal comes after nine months of collaboration between the parties. It will provide Havas clients with access to more than 5,000 publishers worldwide … Read the whole story
On Monday, Publicis said it is in talks to buy press agency Relaxnews for 15 million euros ($17 million). The two hope to reach … Read the whole story
Publicis Groupe is in exclusive talks to acquire Paris-based press agency and content creator Relaxnews in a deal that would help the holding company's … Read the whole story
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Writer Salman Rushdie became one of the best-known victims of Facebook's infamous "real name" policy in 2011, when the social networking service took down … Read the whole story
Dentsu reported a 9.8% revenue gain for the first nine months of its fiscal year 2015. By region, Dentsu Aegis achieved 9.3% organic growth … Read the whole story
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A Unilever test in Sweden recently showed how beacon technology can be used to tag and then retarget consumers based on their real-world movements. … Read the whole story
Scout will serve as the European-based conglomerate's lead agency overseeing sports marketing strategy, activation and measurement for Schneider Electric worldwide. The agency's New York … Read the whole story
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A few years ago, I was moderating a panel on mobile advertising. The room was full of marketers. One audience member lamented, "Why don't … Read the whole story
