Tightening up cold-calling laws is welcome, but until UK company law changes, rogues will just amass larger fines one day and then launch under a new name the next. For … Read the whole story
Facebook's small- and medium-sized business strategy appears to have achieved critical mass. In fact, the social giant says it has officially surpassed 2 million … Read the whole story
Google's call-only campaigns continue to spark buzz among advertisers. Some think consumers will be more inclined to call, rather than click -- especially from … Read the whole story
Developing a data strategy can be a daunting task for a marketer because, simply put, you were never trained to think about data. That … Read the whole story
There's a lot of demand right now for social media support, and therefore a lot of solutions. Choose wisely and to get the best … Read the whole story
As the audience for digital video and the ads that come with it grows significantly year-over-year, marketers are becoming more sophisticated in the metrics … Read the whole story
Delete. Sometimes we just want to remove our digital footprint from the Web. Wish it was that easy? Google apparently has begun to give … Read the whole story
Customer service is rapidly migrating from the telephone to an array of digital channels, led by social media, Web chat, mobile apps, and online … Read the whole story
Mobile commerce is growing by leaps and bounds, which is great news. Still, there's a dark side to this trend, as it will also … Read the whole story