Around the Net
Ann Summers Reappoints Propaganda
- The Drum, Wednesday, February 25, 2015 6:52 AM
Lingerie firm Ann Summers has retained brand consultancy Propaganda -- a partnership which has helped the retailer arrest a decline in footfall over the last 18 months. The extended relationship, first established in Autumn 2013, will see Propaganda continue to shape the brand’s positioning as the "go-to pleasure retailer," while widening its target customers.
