by Tyler Loechner
Advertising technology revenue is set to grow over 300% by 2020 -- up from $30 billion in 2015 to $100 billion by 2020 -- … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
If you can't beat 'em, buy 'em. That seems to be Google's thinking, if you believe rumors circulating in the trade press that the … Read the whole story
by Karlene Lukovitz
Vodafone jumped to second place, bumping McDonald's down to third in the global brands ranking. Pepsi and Movistar rank fourth and fifth, respectively, followed … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Search marketers familiar with auction-based advertising could have a new opportunity if the trend continues. Picture this: One ad budget, five advertising channels, and … Read the whole story
by Laurie Sullivan
Yahoo has released a feature in Gemini allowing advertisers to target native and search mobile ads based on app activity on the smartphone built … Read the whole story
COMMENTARY
by Michael Baer
A media impression is rarely seen or noticed or remembered. It is overwhelmingly likely to be ignored, or perhaps not even there in the … Read the whole story
by Gavin O'Malley
Following a soft launch last month, Instagram is ready to dispense its Carousel ads to a broader audience. The first brands to give Carousel … Read the whole story
COMMENTARY
by Mahi de Silva, Op-Ed Contributor
The smartphone has become a control hub to emerging technologies, opening the door to the Internet of Things and setting the stage for a … Read the whole story
by Karl Greenberg
"Marketing Daily" caught up with Stephen Odell, who switched places with Jim Farley this year to become Ford EVP of global marketing, sales, and … Read the whole story
COMMENTARY
by Eric Berry
Banner ads failed to meet the needs of the sophisticated marketer. So when native advertising came along -- a technology that brought the prospect … Read the whole story
by Steve McClellan
Bob Greenberg, founder, chairman and CEO, R/GA, will be honored with the Lion of St. Mark at the 2015 Cannes Lions Festival, with an … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
More shoppers walking by are going into stores and, once inside, are spending more time there. Of total foot traffic, about 1 in 10 … Read the whole story
by Laurie Sullivan
Google's YouTube has added interactive cards to its skippable TrueView video ads, giving marketers the option to include more information as overlays on video … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The future has arrived, and it is a very weird place. Yesterday I learned that drones are putting dogs out of work (really). And … Read the whole story
COMMENTARY
by George Bilbrey, Op-Ed Contributor
Email marketing blogs and mailing lists are full of best practices born of many years of experience by many smart, hard-working email marketing practitioners. … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
Last week, an Amazon.com patent application surfaced, offering the world a glimpse into the future of in-store shopping. The filing described an intelligent, connected … Read the whole story
COMMENTARY
by Benny Thomas, Op-Ed Contributor
"Doubt is our product since it is the best means of competing with the 'body of fact' that exists in the minds of the … Read the whole story