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Carlsberg Billboard Gives Away Free Beer

  • The Drum, Thursday, April 9, 2015 6:35 AM

Carlsberg has erected a poster in East London that dispenses free beer, kicking off a monthly series of stunts to prove that it does experiential better than its rivals. The brewer was offering a cheeky pint to those walking up to the poster bearing the strapline “Probably the best poster in the world”. It’s a cheeky nod to Carlsberg’s iconic “If Carlsberg did….” Slogan, which has been revamped for what the brand deems younger, trendier drinkers after a four year hiatus.

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