London Blog
by Sean Hargrave, Staff Writer
Brand safety is promoted to the No. 1 topic of the moment as household names are embarrassed by their adverts appearing on inappropriate sites. For brands the message is clear, … Read the whole story
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by Steve McClellan
The acquisition of will bring Forbes' patented suite of applied neuroscience methods, dubbed "MindSight," into the network's portfolio of consumer insights tools. Forbes Consulting … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Vindico, a Viant company and digital video ad platform, recently released its 2014 Annual Report, zeroing in on the topic of viewability. Vindico notes … Read the whole story
by Tyler Loechner
WPP continues to invest in the ad technology world, as the holding company on Wednesday announced it has acquired Medialets, a mobile ad firm … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
A social media communications management system from Forbes? Sure, why not! The business magazine turned digital media powerhouse and branding juggernaut is licensing its … Read the whole story
by Gavin O'Malley
As part of an ongoing effort to engage newcomers and social novices, Twitter has revamped its homepage for people who are not signed-in to … Read the whole story