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Suntory Puts MediaCom On Alert

  • Campaign, Thursday, April 16, 2015 7:30 AM

MediaCom is on alert in the UK as the owner of Lucozade and Ribena, Suntory Beverage & Food, rethinks its €100m European media business, including a GBP25m UK account. This is the first time the agency’s relationship with the brands has been tested since Glaxo­SmithKline sold Lucozade and Ribena to Suntory in September 2013.

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