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IPA Bellwether Report Sees Confidence Translated To Budget Growth

Marketing spend grew at an accelerated pace in the first quarter of 2015 according to the latest IPA Bellwether Report, published yesterday, as marketing executives grow more optimistic. Marketing budgets grew by 11.8% in the first three months of 2015, up from 6.1% in the final quarter of 2014, the tenth successive quarter of growth.

Read the whole story at Marketing Week »

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