MAD London
Thursday, April 16, 2015
  • Dentsu Aegis Acquires Forbes Consulting Group

    The acquisition of will bring Forbes' patented suite of applied neuroscience methods, dubbed "MindSight," into the network's portfolio of consumer insights tools. Forbes Consulting ... Read the whole story

  • Under Half Of Video Ads In 2014 Were Viewable

    Vindico, a Viant company and digital video ad platform, recently released its 2014 Annual Report, zeroing in on the topic of viewability. Vindico notes ... Read the whole story

  • WPP Buys Mobile Ad Attribution Firm Medialets

    WPP continues to invest in the ad technology world, as the holding company on Wednesday announced it has acquired Medialets, a mobile ad firm ... Read the whole story

  • Forbes Licenses New Capitalist Tool, Social Selling

    A social media communications management system from Forbes? Sure, why not! The business magazine turned digital media powerhouse and branding juggernaut is licensing its ... Read the whole story

  • Twitter Redesigns Homepage, Focuses On Topics

    As part of an ongoing effort to engage newcomers and social novices, Twitter has revamped its homepage for people who are not signed-in to ... Read the whole story