The surprising news of the day is not that Yahoo is working with Simon Cowell on a new television series, but rather that it is just one of the 55 … Read the whole story
A consortium of big media companies has joined forced with online measurement giant comScore to produce cross-media measurement techniques to track their combined audience … Read the whole story
This week over in literature, a group of writers withdrew from the PEN American Center's annual gala in protest over giving an award to … Read the whole story
For more than seven years, Havas has been asking what is perhaps the most existential question that could be asked of any brand: What … Read the whole story
According to the latest survey about social media usage among teens from Piper Jaffray, the winners include Instagram -- named as the most important … Read the whole story
Earlier this year, comScore announced the launch of an "Industry Trust" initiative intended to bring its advertising metrics directly to programmatic ad platforms. The … Read the whole story
Given the Apple Watch's breadth of offerings, many companies now have a great opportunity to provide timely and relevant messages to captive audiences. With … Read the whole story
More than two-thirds, or 68%, of marketers and agency executives plan to increase their digital video ad budget spend over the next 12 months, … Read the whole story
Retailing giant Kroger on Monday announced it has acquired a significant portion of Dunnhumby Ltd., a data analytics firm owned by Tesco. Kroger is … Read the whole story
Swedish advertising agency Dogwash is out with a new iPhone app, appropriately called Advertising Emojis. Read the whole story
Demand for iPhones, particularly in the Chinese market that includes the mainland, Taiwan and Hong Kong, pushed Apple to new heights for its fiscal … Read the whole story
Brands we know and love have a voice and a way of engaging with consumers naturally across media. For less consumer-facing brands, the language … Read the whole story