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Yahoo Teams With Simon Cowell On New Content

  • The Drum, Tuesday, April 28, 2015 6:52 AM

Yahoo has announced 18 new series in an effort to bolster its digital video presence and attract advertisers. The new premium content offerings were announced at the its NewFront presentation in New York yesterday and will run across the site’s live broadcasting, digital magazine, and original programming platforms. The upcoming shows include "Ultimate DJ," a global electronic live music competition executive produced by Simon Cowell and "The Pursuit," a scripted comedy series aimed at millennials.

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