London Blog
by Sean Hargrave, Staff Writer
Clickbait is all around us -- and it's coming to advertising research. For marketers looking at second-screeners, Microsoft's Attention Spans lets you find out if you're a "ninja" or not … Read the whole story
COMMENTARY
by Jeremy Walker, Op-Ed Contributor
At its recent AdWords LiveStream 2015 event, Google announced that mobile search volume had passed desktop in the U.S., Japan, Canada and seven other … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
After passing Apple's iOS in number of mobile ad impressions last year, Google's Android is now the leading platform for mobile ad revenues as … Read the whole story
COMMENTARY
by Krista LaRiviere, Op-Ed Contributor
Whether you'll be affected significantly or just a little over the next few weeks by Google's algorithm change, it highlights the increasing importance of … Read the whole story
by Tyler Loechner, Gavin O'Malley
While Verizon and AOL are both consumer-facing companies, analysts and industry watchers say their merging has more to do with data and ad technology. … Read the whole story