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EasyJet Aims To Be 'Digital Leader' With Personalised App

EasyJet is rolling out a mobile "host" app across European airports that the airline claims will personalise airline travel as it focuses on aim to be “digital leader.” The mobile ‘host’ app is designed to provide "helpful and timely guidance" to EasyJet passengers, according to chief executive Carolyn McCall. Developed in partnership with Gatwick airport, where it has been trialled for the past month, it combines live location data using Google’s indoor maps function with booking details and airport information.

Read the whole story at Marketing Week »

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