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Microsoft Research Identifies Digital Ninjas And Pragmatists

  • Campaign, Wednesday, May 13, 2015 6:31 AM

Microsoft has coined three types of personality - ninja, pragmatist and ambidextrous - in a study of people's digital media habits aimed at the advertising community. According to the report, an attention ninja is someone who compartmentalises tasks by doing separate things on different devices, while an attention ambidextrous performs multiple tasks on the same device, and an attention pragmatist combines the traits of the previous two.

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