London Blog
Clickbait is all around us -- and it's coming to advertising research. For marketers looking at second-screeners, Microsoft's Attention Spans lets you find out if you're a "ninja" or not … Read the whole story
- COMMENTARY
At its recent AdWords LiveStream 2015 event, Google announced that mobile search volume had passed desktop in the U.S., Japan, Canada and seven other … Read the whole story
- COMMENTARY
After passing Apple's iOS in number of mobile ad impressions last year, Google's Android is now the leading platform for mobile ad revenues as … Read the whole story
- COMMENTARY
Whether you'll be affected significantly or just a little over the next few weeks by Google's algorithm change, it highlights the increasing importance of … Read the whole story
While Verizon and AOL are both consumer-facing companies, analysts and industry watchers say their merging has more to do with data and ad technology. … Read the whole story
