Just as confidence in native advertising dips, along comes a set of guidelines that the industry hopes are enough to restore consumer confidence. Read the whole story
Advertisers may not be doing enough to get consumers to trust digital advertising, according to a report from Nielsen, which points out that for … Read the whole story
German publisher Axel Springer announced it is acquiring Business Insider, the digital media startup founded by veteran investor and financial journalist Henry Blodget in … Read the whole story
According to new research from Warc and AppNexus, which released figures during an Advertising Week session, nearly half of those responding to a survey … Read the whole story
Speaking at H+K Strategies D2 Conference in London, Sir Martin Sorrell made it known he is not happy with what he sees as a … Read the whole story
Breathing life into their mobile-first entertainment platform, Verizon and AOL have secured an exclusive ad sales partnership with Publicis. The announcement was made at … Read the whole story
Facebook bought Oculus. Its goal is to control the world you experience while wearing a pair of modified ski goggles. Mark Zuckerberg is stoked. … Read the whole story