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YouTube Offers New 'Showroom' Ad Units

  • The Drum, Wednesday, September 30, 2015 6:38 AM

YouTube has unveiled a raft of new updates to its advertising tools including the opportunity for online audiences to buy products immediately after they are exposed to an ad, as consumers’ path to purchase shortens, plus improved measurement for those interested in using the video sharing site as a branding medium. Chief among the new products unveiled are Shopping ads for YouTube -- similar to its Shopping ads on Google -- which will show click-to-buy ad units within partner videos on the site.

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