London Blog
by Sean Hargrave, Staff Writer
City AM has got it right. You can't reason with ad blockers. Just block them right back and deny them quality content. Read the whole story
by Steve McClellan
Interpublic Group reported a slight revenue gain of 1.3% for the third quarter in the face of a strong dollar overseas. But organic growth … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Facebook scores highest in advertising effectiveness among the leading social media platforms, according to a survey of brand and agency executives from 29 big … Read the whole story
by Steve McClellan
Dentsu Aegis Network is crafting a new global network brand with MKTG at the core, in a move designed to strengthen DAN's sports and … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
It's the billion-dollar question: Can Google thrive in an increasingly mobile world? At present, there are some signs that the search giant is in … Read the whole story
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by Laurie Sullivan
As Google and Facebook jockey to become the frontrunner in display ad targeting, results from the Adobe Digital Index (ADI) third-quarter report released Wednesday … Read the whole story