The ANA has proven what we all kind of knew -- ad fraud is crippling the industry and programmatic (and video!) are the new culprits on the block. Read the whole story
During the fourth quarter, Apple produced a record profit of $18.4 billion on $75.9 billion in revenue. For many analysts, however, the strong performance … Read the whole story
Not long ago, Instagram was as ad free as a Ken Burns marathon. As new data shows, however, those days are long gone. Ad … Read the whole story
Google and its mobile advertising partners drove 94% of U.S. paid-search clicks from phones in the fourth quarter in 2015, according to Merkle, a … Read the whole story
Pelle Sjoenell, the executive creative director of BBH Los Angeles, is to become the worldwide chief creative officer of the BBH Group. He will … Read the whole story