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Nike Launches YouTube Series To Target Millennial Women
- Marketing, Wednesday, January 27, 2016 6:44 AM
Nike has tapped into the twin trends of fitness selfies and YouTube celebs for a new content marketing venture - an original YouTube series designed to appeal to young female consumers. Called Margot vs Lily, the eight-episode series will air on Nike Women's YouTube channel weekly from the beginning of February, with Nike+ members given early access to the shows. According to the trailer, the series will follow Lily, a (fictional) fitness-obsessed YouTube celebrity, and her "exercise allergic" sister, Margot.
