London Blog
As tv cords are cut globally, Brits are half as likely to consider such a drastic move -- because that's the wire bringing in all the good stuff. Read the whole story
Global advertising-supported video-on-demand services, Internet-based and otherwise, are on the rise. But 66% of global respondents say most ads in VOD content are for … Read the whole story
The WPP chief just received another big payout from the company's performance-based incentive compensation program known as LEAP. The windfall: 62.78 million British pounds, … Read the whole story
- COMMENTARY
Ad Blocking needs to be tackled by a dialogue with consumers on how publishers should be compensated. Read the whole story
Marketers have many definitions of "omnichannel" advertising, but vendors hope the release of Google Analytics 360 will enable brands to get a better grasp … Read the whole story
- COMMENTARY
Don't ditch the make-up or watch the game in your underwear; keep discovering more about customers to keep email fresh and relevant. Read the whole story
