Around the Net
Up To 79% Of Downloaded Data Per Article Is Advertising
- The Guardian, Thursday, March 17, 2016 6:53 AM
Advertising could account for about half of data usage for people reading articles on their smartphones, according to a study by Enders Analysis. The small-scale study looked at six unnamed “popular publishers,” both with and without an ad blocker, and found that anywhere between 18% and 79% of the data downloaded was from ads. In addition, between 6% and 68% of the downloaded data was from JavaScript, which is used to deliver more interactive elements of both editorial and advertising on pages.
