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BMW To Push Retail Online Hub Where Customers Buy Online

  • The Drum, Thursday, March 17, 2016 6:43 AM

BMW is plotting the first marketing push for Retail Online, its fledgling e-commerce platform, which it claims -- perhaps surprisingly -- is performing well since the launch last year. The online store raised more than one eyebrow when it was announced in a first for the car market, with many questioning whether people were comfortable enough with e-commerce to make such a high-value purchase. BMW claims customers have responded well to the "open all hours' offering" and that it is seeing positive results.

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