Banning the blockers is the only way to defeat digital freeloaders, as the French and British press are beginning to find out. Read the whole story
The ad industry is undergoing a new era of transformation, according to Publicis Groupe CEO Maurice Levy, speaking at the 4As conference. Publicis Groupe … Read the whole story
Is becoming a publisher and platform -- a "platisher" -- the answer to losing readers to Facebook Instant Articles, Apple News and Google AMP? Read the whole story
After a record-breaking quarter, Adobe announced an upgraded Marketing Cloud and a host of new product features and integrations on Tuesday. The company also … Read the whole story
eMarketer released its Media Usage Around the World report this month. If you love data and stats, this is one for you. It is … Read the whole story
A study conducted in partnership between the 4A's and LinkedIn was unveiled at Tuesday's 4A's Transformation Conference following a panel entitled "The Truth About … Read the whole story
Bing Ads is testing an automated feature that draws landing page copy into the search ad description, grabbing metatags and relevant copy from the … Read the whole story