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iPhone SE -- Why Small Might Be Better For Mobile Advertising
- Campaign, Wednesday, March 23, 2016 6:42 AM
Improving technology means a smartphone's features can be pushed further to engage viewers, says the EMEA managing director of mobile ad specialist Opera Mediaworks. The new iPhone SE may hark back to an earlier time in terms of screen size but its relatively cheap price tag of GBP359 makes it affordable for those in emerging markets. As with any new Apple product, many in the advertising world are already questioning what the cheaper (and more importantly smaller) phone means for them and their clients.
