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McDonald's Launches Campaign To Highlight Happy Meal Health Improvements

McDonald’s has launched a new campaign in a bid to show off its “brand evolution” and change brand perceptions by convincing parents that the Happy Meal is healthier than ever, having reduced the average salt content by 47.4% since 2003. The ‘Always Working’ campaign illustrates the changes made to the children’s Happy Meal as part of the brand’s 10-year nutrition strategy, which aims to reformulate its recipes, broaden choice and provide access to nutritional information.

Read the whole story at Marketing Week »

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