As traditional channels hold firm, the vast majority of new digital marketing budgets are going on mobilising content. Read the whole story
Google took a step to open up its "walled garden" today, announcing that its First Look product will be available to all DoubleClick for … Read the whole story
Identifying shoppers cross-channel is putting email in the limelight, where it belongs. Read the whole story
The Association of National Advertisers is asking the Federal Communications Commission for an additional two months to comment on proposed privacy regulations that would … Read the whole story
We checked out Brave, the new Web browser that works both as an ad blocker and as a competitive ad seller and has about … Read the whole story
Pivotal Research Analyst Brian Wieser has issued a growth forecast for the major ad holding companies just ahead of their scheduled first-quarter reports. Despite … Read the whole story
When CEOs of holding companies have public he said-she said spats about gender inequality in the advertising industry, it's apparent we have reached a … Read the whole story