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IAB UK Figures Shows High Digital Spend Rise Since 2008

  • The Drum, Thursday, April 14, 2016 6:37 AM

UK advertisers spent a record GBP8.61bn on digital advertising last year, with ad spend on mobile devices driving the majority of this growth, plus ownership of connected TVs also influencing spending patterns, according to a report published today by the IAB. The figures were reveal a 16. 4% year-on-year rise in spend - the highest rate since 2008 (17.1%).

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