London Blog
by Sean Hargrave, Staff Writer
A letter! Is that all you get nowadays for misleading millions of people in social media? How about an apology? Read the whole story
-
by Sean Hargrave
MAD London is taking a short break from today. We will return Tuesday, August 30th. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Adblock Plus has unveiled a workaround that allows users to resume blocking ads on Facebook. Read the whole story
by Steve McClellan
The finding was disclosed today by 4As President Nancy Hill, in a guest column she penned for Campaign US that detailed a recent survey … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Programmatic is evolving differently in Western Europe and Asia. Mobile platforms are key for implementing programmatic and retargeting campaigns. Read the whole story
-
by Tobi Elkin
The Interactive Advertising Bureau's (IAB) Advanced Attribution Working Group, part of the IAB Performance Committee, on Thursday announced an overhaul of its Attribution Primer. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I did something this week that perhaps nobody in history had done before Verizon's acquisition of Yahoo: I visited both AOL and Yahoo. Read the whole story
by Laurie Sullivan
Google calls a slow mobile experience too disruptive, so on Thursday the Mountain View company introduced Accelerated Mobile Project Ad Landing Pages built in … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
A global report tracking the performance of branded content in the second quarter identified a number of key findings including that the number of … Read the whole story
COMMENTARY
by Thom Forbes, Featured Columnist
To better visualize how brands fare across four digital categories including social media, L2 recently asked data visualization artist Nicholas Felton to do his … Read the whole story
-
by Richard Whitman, Columnist
And while Australians would appear to be more emotional than most as indicated by this increased level of crying while watching your ads, they … Read the whole story