Around the Net
Programmatic Maintains Momentum In Q2, Improves Transparency
- PerformanceIN, Friday, August 12, 2016 8:12 AM
The programmatic marketplace continues to grow, a new study on global automated trade market suggests. PerformanceIN reports: "Following a strong start to 2016, which saw a 217% boost in global media auction volume year on year, the numbers just keep growing. According to the research, the trading volumes have increased by 151% year on year in Q2, both globally and across Europe." Accordant Media's Programmatic Market Pulse story found the trend has brought more transparency to the space, further increasing viewability and signaling a decline in non-human traffic. Within Europe, the U.K. accounted for 17% of the programmatic ecosystem in EMEA in Q2, with a lift of 21% quarter over quarter. It was followed by Germany (10%), Turkey (9%), France (8%) and Italy (8%). The study found the fastest-growing country for real-time bidding market share in the last quarter is Germany, which rose by 22%, swapping in the rankings with France.
