The assumption that everyone in their twenties thinks and acts the same is finally being put to bed by researchers who point out that attitudes and behaviours are not strictly … Read the whole story
Ad click-through-rates (CTR) also showed moderate increases after the format change was introduced. The average increase in click-to-install conversion rate improved by 32%, while … Read the whole story
The digital marketing conference welcomed another record-breaking crowd this year. Here are four key takeaways from the show. Read the whole story
In an effort to put more teeth into its so-called media "transparency" initiatives, the 4As today called on its members to put the association's … Read the whole story
As the proprietor of this feature, I have only two responsibilities -- typing and opening email. Twice a year the latter yields the former … Read the whole story
23% of Brits admit to posting fake holiday-related content on social media, an Oasis Drinks survey found. Read the whole story