London Blog
by Sean Hargrave, Staff Writer
ISBA is helping advertisers to gain a better understanding of programmatic, but suggestions that this could help restore trust with agencies are probably overly optimistic. Read the whole story
by Steve McClellan
Publicis may announce a new CEO as early as November, according to current CEO Maurice Levy, who spoke at the Goldman Sachs media conference … Read the whole story
COMMENTARY
by Jason Mander, Op-Ed Contributor
Snapchat is being copied widely as it moves from teens in the West to a wider global demographic. Read the whole story
by Joe Mandese
At a time when the field of conversational marketing is heating up on Madison Avenue, Google officially launched its latest entry into the field: … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
If you're looking for a culprit to blame for ad blocking, don't look at the technology or the companies deploying that technology. New technologies … Read the whole story
by Larissa Faw
The agency has created two new global C-Level positions, including a chief client officer post filled by Dan Benedict and a chief talent officer … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Ted Baker's espionage campaign using shoppable video ads launched earlier this month, making waves across the fashion world but little noise in advertising. It … Read the whole story
COMMENTARY
by Fred Schonenberg, Op-Ed Contributor
San Francisco has long been a hotbed of innovation, with Tech Crunch Disrupt acting as the debutant rodeo for tomorrow’s celebrity entrepreneurs to emerge … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Twitter has relaxed on character limits for certain types of content, including pictures and video. Read the whole story