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AA Holds Pitches For Media Buying And Planning Account

  • Campaign, Wednesday, September 21, 2016 6:18 AM

The AA has begun talks with agencies about its UK media planning and buying business. The car breakdown service, which launched its biggest campaign last year in over a decade, has worked with Starcom since 2014. Acromas Group, the parent company of AA and Saga Group, hired Starcom after PHD resigned the business in December 2013. Starcom will repitch for the business.

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