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ISBA Launches New Programmatic Guide Amid Transparency Concerns

  • Campaign, Wednesday, September 21, 2016 6:17 AM

ISBA has launched a new guide to programmatic advertising in response to its members' concerns that media agencies are not doing enough to educate advertisers and promote transparency. ISBA’s guide is supposed to promote greater awareness and understanding of programmatic. The trade body said its members are concerned about ad fraud, viewability and brand mistrust.

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