London Blog
Being your own customer is vital if you want to help digital customers. If you hide features and don't deliver on them, is it any wonder you think the customer … Read the whole story
Yahoo was hit with a wave of class-action suits late last week, after it revealed that hackers stole information associated with half a billion … Read the whole story
- COMMENTARY
Facebook should have a thumbs-up, thumbs-down and crossed-fingers button for all the times it has offered something to advertisers, publishers and users that was … Read the whole story
Agencies are calling for increased transparency around ad buys and time spent with media following Facebook's and Dentsu's admission of miscalculation of metrics. Read the whole story
COMMENTARYIt's no secret that marketers are looking forward to obtaining more consumer information that flows from the explosion of Internet-connected devices being placed throughout … Read the whole story
Google will make several announcements Monday during Advertising Week related to measurements and metrics. While some aim to prove the lean-in influence of television … Read the whole story
