MAD London
Monday, September 26, 2016
  • Yahoo Sued Over Massive Data Breach

    Yahoo was hit with a wave of class-action suits late last week, after it revealed that hackers stole information associated with half a billion ... Read the whole story

  • The Zuckerberg In The Henhouse

    Facebook should have a thumbs-up, thumbs-down and crossed-fingers button for all the times it has offered something to advertisers, publishers and users that was ... Read the whole story

  • Agencies Want Increased Transparency For Ad Metrics

    Agencies are calling for increased transparency around ad buys and time spent with media following Facebook's and Dentsu's admission of miscalculation of metrics. Read the whole story

  • 59% Of IoT Gadget Makers Don't Tell Consumers How Their Personal Info Is Used

    It's no secret that marketers are looking forward to obtaining more consumer information that flows from the explosion of Internet-connected devices being placed throughout ... Read the whole story

  • Google Metrics Closes 'Loop' Across Search, TV, YouTube, In-Store

    Google will make several announcements Monday during Advertising Week related to measurements and metrics. While some aim to prove the lean-in influence of television ... Read the whole story