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Facebook Admits Overestimating Average Video View Times

Big ad buyers and marketers are upset with Facebook after learning that it vastly overestimated average viewing time for video ads on its platform for two years. Several weeks ago, Facebook disclosed in a post on its "Advertiser Help Center" that its metric for the average view time users was artificially inflated because it was only factoring in video views of more than three seconds.

Read the whole story at Wall Street Journal »

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