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RBS Group's CMO Claims New Positioning Means No More 'F***ing Up' Its Brands

RBS Group had to make a bold change in its marketing, as the old way was 'f***ing up' its brands, says CMO David Wheldon as he launches an ambitious new strategy for NatWest that prioritises taking accountability for its own actions -- whether good or bad.

Read the whole story at Marketing Week »

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