London Blog
Demographics are too general, but they're all the FMCGs have unless they go direct and gather data so they can respond to behaviour -- not age and gender. Read the whole story
Facebook is "winding down" the ad-serving portion of Atlas. For clients that relay on Atlas for ad serving, Erik Johnson, head of Atlas, said … Read the whole story
- COMMENTARY
In the third quarter we were on the verge of half of all email-driven orders coming from mobile, so this festive season is likely … Read the whole story
Everyone has a price. It would take more than $220,000 to bribe customers away from their favorite product, according to Rbb Communications' fourth annual … Read the whole story
- COMMENTARY
"If I were to run, I'd run as a Republican. They're the dumbest group of voters in the country... I could lie and they'd … Read the whole story
MediaPost has inducted nine executives into its annual "All Stars," including: Linda Boff, GE; Bob Liodice, Association of National Advertisers; George Schweitzer, CBS; Josh … Read the whole story
Facebook's imbroglio concerning fake news and the misrepresentation of metrics is having an impact on ad-tech stocks like Rubicon Project. Richard Tullo, research analyst … Read the whole story
