Around the Net
Tesco Keeps Advertising Humble As Its Brand Recovers
- Campaign, Monday, November 21, 2016 6:33 AM
Tesco may be on the road to recovery, but it has taken the "deliberate" step of keeping its advertising humble while it patches up its brand. Chief executive Dave Lewis told Campaign there was "recent evidence" that Tesco had improved its brand's standing in the UK and moved on from simply being a "tolerated brand".
