London Blog
by Sean Hargrave, Staff Writer
Google deserves a brand safety boycott, but is Unilever CMO Keith Weed correct? Does this tunnel vision detract from other issues -- namely ad fraud costing advertisers 10 billion pounds … Read the whole story
by Laurie Sullivan
With a lack of confidence in Google's ability to move quickly to improve brand safety controls, Pivotal Research Analyst Brian Wieser wrote that "the … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
It has been quite the week in digital advertising land. We received news that in the U.K., the British government's digital advertising had appeared … Read the whole story
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by Tobi Elkin
Dutch telecom giant Altice said it will acquire Teads, an outstream video provider and ad marketplace, for $307 million. Altice has been the fourth-largest … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The Internet of Things ultimately is about engagement. The whole point of connecting billions and billions of things to the Internet is to make … Read the whole story