Around the Net

DMA Calls For Greater ICO Clarity On 'Legitimate Interest' Alternative To Consent

  • DMA, Monday, March 20, 2017 12:04 PM

The document places strong emphasis on using grounds other than consent for direct marketing. The possibility of Legitimate Interest is mentioned several times, yet there is no guidance on how to judge whether this is appropriate, making it impossible to justify legitimate interest for third-party data use.

Read the whole story at DMA »

Next story loading loading..