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Tui Calls Out Google And Facebook On Fraud

TUI believes Google and Facebook need to stop hiding behind "customer privacy" policies and start taking ad fraud seriously -- but warns that marketers also need to take responsibility instead of "pointing the finger of blame" to others. A new report by Adloox, The&Partnership and m/SIX suggests the global cost of advertising fraud may have previously been significantly under-reported.

Read the whole story at Marketing Week »

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